Privacy Policy
This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from https://ennitelliy.com/ (the “Site”).
DATA CONTROLLER & COMPLIANCE
Data Controller: ENNITELLI TRADING CO., LIMITED
Registered Address: WORKSHOP B3 ON 5/F OF POR MEE FACTORY BUILDING NO.500 CASTLE PEAK ROAD SHAM SHUI PO, HK
Data Protection Officer (DPO): [email protected]
COLLECTION OF PERSONAL INFORMATION
When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information”.
We collect Device Information using the following technologies:
“Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit https://www.allaboutcookies.org/.
“Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
“Web beacons”, “tags”, and “pixels” are electronic files used to record information about how you browse the Site.
Other Tracking Technologies Used: Session cookies (to maintain your session during a visit), persistent cookies (to store preferences across multiple visits), analytics tools (e.g., Google Analytics to capture usage patterns), social media plug-ins (e.g., Facebook Pixel, Instagram Pixel to measure the success of marketing campaigns), and JavaScript tracking to collect interaction data (e.g., scrolling behavior and click positions).
Additionally, when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers, debit card numbers, PayPal account details, Apple Pay, Google Pay, and Klarna), email address, and phone number. We refer to this information as “Order Information”.
Other Information Collected: Offline data (e.g., information from phone calls with our customer service, orders via email or postal mail), data from voluntary registrations for our newsletter or customer loyalty card, as well as information from participation in contests or promotions conducted via our website or offline. We do not acquire external marketing data or lists from third-party providers.
When we talk about “Personal Information” in this Privacy Policy, we are talking both about Device Information and Order Information.
HOW DO WE USE YOUR PERSONAL INFORMATION?
We use the Order Information that we collect generally to fulfill any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations). Additionally, we use this Order Information to:
Communicate with you;
Screen our orders for potential risk or fraud;
When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services;
Additional uses of Order Information: To provide personalized product recommendations, improve our customer support (e.g., faster handling of returns or claims), comply with statutory tax and accounting obligations, analyze purchasing patterns for product development, and share with logistics partners (strictly for order fulfillment) and payment service providers (strictly for processing payments).
We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns).
Additional uses of Device Information: To conduct targeted advertising (retargeting) via third-party platforms such as Google Ads, Facebook Ads, and Instagram Ads to show you relevant product advertisements on other websites; to optimize website performance (e.g., adaptation to different devices and browsers); to recognize returning visitors for an enhanced user experience; and to verify compliance with our Terms of Service.
We may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights, property, or safety, as well as the rights, property, or safety of third parties or the public.
BEHAVIOURAL ADVERTISING
As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (NAI) educational page via the links provided on the NAI website.
You can opt out of targeted advertising by using the opt-out portals provided by the Digital Advertising Alliance (DAA) or the European Interactive Digital Advertising Alliance (EDAA). Additionally, you can deactivate collection by analytics tools like Google Analytics via the Google Analytics Opt-out Browser Add-on.
DO NOT TRACK
Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.
YOUR RIGHTS (UK GDPR & GDPR)
If you are a resident of the United Kingdom or Europe, you have the right to access the personal information we hold about you and to ask that your personal information be corrected, updated, restricted, or deleted, as well as the right to object to the processing and the right to data portability. If you would like to exercise these rights, please contact our Data Protection Officer using the contact details below.
Additionally, we note that we are processing your information in order to fulfill contracts we might have with you (for example if you make an order through the Site), or otherwise to pursue our legitimate business interests (improving the website, fraud prevention, and targeted marketing). Please note that your information will be transferred outside of Europe, ensuring that appropriate data protection standards are maintained.
You also have the right to lodge a complaint with a supervisory authority, such as the Information Commissioner’s Office (ICO) in the UK or the competent national supervisory authority in your country of residence.
DATA RETENTION
When you place an order through the Site, we will maintain your Order Information for our records for a duration of 7 years after the completion of the order to fulfill tax and accounting obligations. After this period, your data will be automatically anonymized or deleted, unless you have subscribed to our newsletter—in which case your contact details will be stored until you revoke your consent. Device Information (without personal attribution) is stored indefinitely for statistical purposes.
CHANGES
We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal, or regulatory reasons. Changes will be posted on this page with an updated effective date. We encourage you to review this Privacy Policy regularly.
CONTACT US
For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact our Data Protection Officer:
Company Name: ENNITELLI TRADING CO., LIMITED
Mailing Address: WORKSHOP B3 ON 5/F OF POR MEE FACTORY BUILDING NO.500 CASTLE PEAK ROAD SHAM SHUI PO, HK
Data Protection Officer Email: [email protected]